I love the scent of Devon Violets Perfume and searched for it far and wide to stock in the Rose & Co. stores. Who’d have thought that the scent was actually invented and made popular by a photographer? In 1921 Maurice Lownds-Pateman started his photography, developing and printing business in Babbacombe, Devon. He sold hand-tinted sepia landscapes of Devon for souvenirs and captured the tourist trade by offering hand stitched Lavender sachets and Devon Violet Perfume in locally made red pottery jars. Ironically, it was the latter product that became his best seller.
The popularity of the scent spread much further afield and at its height it was available in every seaside town. So much so that the slightest aroma of Devon Violets can evoke powerful memories of childhood holidays. Younger generations may find themselves reminded of elder relatives who may have used this as reminder of summer outings.
A turbulent history has seen the business close, reopen, relocate and finally go into administration in 2000, but has met a happy end for lovers of the gorgeous Devon Violet Perfume. Brian Lowndes Pateman, the third generation of Lowndes Pateman, restarted manufacture of this precious fragrance and I am so pleased that it can now be found at Rose & Co.